Archive for the ‘learning style’ Category
Visual – Auditory – Kinesthetic Learning Style
According to Freud, and later by Neuro Linguistic Programming we can classify peoples to Visual, Auditory or Kinestetic. These 3 types differ in their styles of learning – thus as businessman it is crucial to understand how actually we can influence them using media, and personal selling.
Visual people learn because they see. They will have a tendency to get attention, because they are well dressed in bright colors; or their facial expressions and gestures will attract you, and get you to look at them. They have a tendency to stand face to face with direct eye contact. They also tend to be humorous or funny and even risk making fun of others. In contrast they are not comfortable talking about highly emotional subjects or in conversations which are too serious. To speak and act quickly and be frequently impatient with others is a strong sign for being visual, even if all visuals are not like that. They can be more or less shy or out going depending on the person. As well you will notice that they access visual representations by looking up very often when they are talking.
Auditory, different from Visual people, learn from their ears. They hear well and passionately (wants to listen and to be listned), and also speak well. They may be carefully dressed or perhaps not, wise or “caustic” depending on the desired communication. These persons are an easy conversationalist in formal situations: family gatherings or professional environments, revealing their sense of humor in the context of a story rather than by making faces ar acting out a story. They easily and readily organizes group activities. You will notice that they often access to auditory mental representations by looking side to side when speaking or thinking about things.
Kinesthetic peoples are more personal and more intimate, showed by their tendency to physical contact, “feeling” word, or slower/ lower pace of gesture or voice. Their style of dressing are not dictated by fashion or good taste but are made sensual either by the use of pleasant and comfortable materials or by sexy look. They often speak less than others and communicate by innuendo which can lead to great “complicity” with certain people or great misunderstanding with ohers.
So certain media fits well to certain type of people…. as well as sales approach….
